New Student Orientation is a series of mandatory sessions for admitted students to learn about UNC Charlotte's campus, access campus resources, and to get answers to their burning questions before their academic year begins. This project aims to solve the gap between the information given to students during their sessions and how they would remember it all for the upcoming academic year. This resource was distributed to 7,000 admitted students (freshmen and transfer). This project's design goal was to make the book suit UNC Charlotte's brand requirements while also including playful aspects like cutouts and doodling to make it feel less corporate.
To view the interactive digital version of the workbook please visit this link
Software Used: InDesign, Photoshop, Illustrator
Client
The University of North Carolina at Charlotte's Enrollment Programs & Communications
The University of North Carolina at Charlotte's Enrollment Programs & Communications
Before we started designing the workbook, the team and I generated a style guide that followed the university's brand guidelines but also incoporated fun and engaging elements like cutouts, colors, and doodles. We then generated a copy doc that university partners could go into and edit as needed.
Proposed Style Guide Cover Page
Gold Rush content before revisions
Gold Rush content after revisions
From there I started designing the pages that were assigned to me. Some pages went through heavy revisions before getting to the final product.
gold rush v1
gold rush v1
gold rush v5
gold rush v5
To view the interactive version of the Orientation Workbook, please view this link
