The university's most effective ambassador role is the Charlotte Social Media Ambassadors (SMA). Their job is to serve as a trustworthy resource for prospective students through a student’s lens. The goal of this project is to design a logo that portrays the SMA's positive spirit and fun character while also being recognizably a UNC Charlotte mark. A pattern further supports SMA branding in various digital and physical environments.
Software Used: Adobe Illustrator
Client
The University of North Carolina at Charlotte's Enrollment Programs & Communications
The University of North Carolina at Charlotte's Enrollment Programs & Communications
Old SMA Logo
New SMA logo
Example of SMA Logo and Pattern in use
