The university's most effective ambassador role is the Charlotte Social Media Ambassadors (SMA). Their job is to serve as a trustworthy resource for prospective students through a student’s lens. The goal of this project is to design a logo that portrays the SMA's positive spirit and fun character while also being recognizably a UNC Charlotte mark. A pattern further supports SMA branding in various digital and physical environments.​​​​​​​​​​​​​​
Software Used: Adobe Illustrator
The University of North Carolina at Charlotte's Enrollment Programs & Communications

Old SMA Logo

New SMA logo

Example of SMA Logo and Pattern in use

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